AF's Directors

Nigel Savory


Nigel is a chartered accountant with decades of experience working in the agricultural industry. He is a partner in his family farm near Fakenham in North Norfolk and has a long association with AF as a former Mid Norfolk member. Nigel was a partner in KPMG before becoming a partner in Grant Thornton in 2000. He has provided audit, accounting and business advisory services to a range of large privately-held businesses and has also specialised in the food, farming and estate sectors. He was managing partner of Grant Thornton's offices in East Anglia for a number of years before retiring.

Nigel is a Deputy Lieutenant (DL) of Norfolk and chairman of Snellings Group. He is a director of Fakenham Racecourse and a director of Colleague Software Limited, a Norwich based IT company specialising in the recruitment sector. Nigel is also a trustee of the East Anglian Air Ambulance.
Jon Duffy

Group CEO

Jon is Group Chief Executive Officer of AF. Jon graduated with an HND in Agriculture from Plymouth University. Between 1996 and 2005 he was managing director of Gleadell Agriculture. Jon joined Frontier Agriculture in 2005 as trading director before becoming Frontier's business development director between 2014 and 2016. He has also been chairman of the Agricultural Industries Confederation. Jon joined AF 1st March 2017.
William Edwards

Member Director

William runs Hardingham Farms in Norfolk. Hardingham Farms comprises 1,255 hectars of combinable crops, sugar beet and land let for potatoes. 40 hectares is let as a solar farm and there is also a livery yard with indoor and outdoor menages. The business has been a member of AF - and previously Mid Norfolk Farmers - since the late 1960's. William has a longstanding family connection to the organisation as his father Henry was chairman of Mid Norfolk Farmers and a former AF director.

William has a BSc (Hons) degree in Rural Land Management from Reading University and worked as a land agent since 1992, specialising in capital taxation, diversification, renewable energy and succession planning.

He is a trustee for a number of East Anglian estates and farms and is past president of the Norfolk Valuers Association. William is chairman of the AF Membership & Marketing Executive.
Robert Alexander

Member Director

Robert farms at Pulham Market, South Norfolk, where he manages the family unit of 256ha. He Also manages a further 760ha over six farms on contract farming arrangements. All farms are based around heavy land farming rotations, including wheat, barley, OSR, vining peas and sugar beet. Prior to working on the family farm he worked in New Zealand for 12 months and then spent the next nine years working for John Deere UK. Robert is chairman of AF wholly-owned subsidiary AF Biomass Limited.
Robert Alston

Member Director

Robert is a director of his family farm, Silfield Ltd, a 435ha arable, beef and property business based in Norfolk. Prior to this he spent 17 years working in corporate finance at JP Morgan and Deutsche Bank in London, specialising in the retail and consumer sectors. Robert continues to work in investment management and private equity roles.

Robert is a member of The Clan Trust and a trustee of the RNAA and also a committee member of The Farmers Club.
Richard Davis

Member Director

Richard has 18 years experience as a Non-Executive Director and has operated in a wide range of commercial, membership, government and educational organisations. Richard, who farms in Bedfordshire, is lead partner in Chellington Partners farm, a 100ha with 220-cow dairy enterprise supplying fresh pastuerised milk to local shops and cafes.

He was appointed to the Animal Health and Welfare Board for England in 2012 and became Veterinary Delivery Project Board Member in 2013. Richard has had roles with the Royal College of Veterinary Surgeons, First Milk, Assured Foods Standards (Red Tractor), DairyCo, Assured Dairy Farms and Westbury Dairies. He was NFU County Chairman for Bedfordshire and Huntingdonshire from 2010-2015.
William Rice

Member Director

William Rice is a second-generation farmer, farming out of Northamptonshire. William has diversified to include a golf centre which includes an 18 hole and 9 hole golf course, conference centre, club house and pro shop.
Christine Tacon

Independent Director

Christine ran the Co-operative Group's farming business from 2000 to 2012. In 2013 she was appointed as the Groceries Code Adjudicator to regulate the large retailers adherence to the Groceries Supply Code of Practice in their dealings with direct suppliers. Christine is also chair of MDS Limited, which provides a two year graduate training programme for its members in the food and farming industry. As part of her role at AF, Christine also sits on the AF Remuneration and Nomination Committees.
Perry Watts

Independent Director

Perry Watts has had a 40-year career in the supply chain and logistics industry, starting as a driver and working his way up through the ranks holding various director roles before being appointed Chief Executive Officer UK and Ireland DHL. Perry has been responsible for the strategy, operations, business development and profit and loss in a £65BN Euro global corporation.
Get in touch

Contact us

If you have any queries or would like to find out more please get in touch. 01603 881881Honingham Thorpe, Colton, Norwich, Norfolk NR9 5BZ